Brand Guidelines & Code of Conduct

Appendix A: Brand Guidelines

These guidelines are to be followed strictly by Partners (Affiliates), Signature Partners when promoting the Vessit brand, Signature Collections, or any co-branded campaign materials.

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1. Brand Voice & Tone

• Tone: Assertive, elegant, confident — with premium sophistication.

• Do say: “Tailored for the discerning few.”

• Don’t say: “Trendy”, “cheap”, “everyone’s wearing it.”

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2. Visual Identity

• Primary Color: Gold (#D4AF37)

• Accent Colors: Champagne Cream (#F5F5DC), Matte Charcoal (#1A1A1A), Black (#0D0D0D)

• Typography:

  • Headings: Playfair Display

  • Body Text: Poppins or Lato

• Logo Usage:

  • Always maintain clear space (minimum 30px padding)

  • Do not stretch, skew, alter colors, or add drop shadows

  • Use on clean, high-contrast backgrounds

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3. Imagery Guidelines

• Use high-resolution, editorial-style photography only

• No stock imagery unless approved by Brand

• Tone must evoke exclusivity, intentionality, power, and modern luxury

• Do not use filters, stickers, or memes

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4. Hashtags & Mentions

Use brand-approved hashtags and mentions only:

• #VessitSignatureCircle

• #VessitPartner

• Tag @vessit.official in all applicable posts

• Personal coupon codes must include your name or brand handle (e.g., ELISE20)

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5. Do’s and Don’ts Summary

✅ Do:

• Use brand tone consistently

• Use only approved color palette

• Use proper disclosure (#Ad, #Partner)

• Promote in high-quality, curated spaces

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❌ Don’t:

• Use slang, sarcasm, or humor that dilutes luxury

• Add emoji or gimmicky graphics

• Post without disclosure

• Promote on spammy or controversial pages

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Appendix B: Code of Conduct

This outlines ethical standards and professional expectations for Signature Partners.

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1. Professional Conduct

• Represent the Vessit brand with dignity, accuracy, and class

• Maintain respectful tone in all communication with customers, followers, and Brand team

• Avoid any association with hate speech, misinformation, explicit content, or political extremism

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2. Disclosure & Compliance

• Always comply with India’s ASCI Guidelines, FTC Guidelines (US), or your local authority

• Include disclosures like “#Ad” or “#VessitPartner” wherever promotion occurs

• Never promote Vessit in misleading, deceptive, or exaggerated ways

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3. Exclusivity

• During active campaigns, partners may not simultaneously promote competing luxury fashion brands without prior written approval

• Partner must maintain confidentiality on any unreleased collection details, pricing, or campaign strategies

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4. Confidentiality & Respect

• Never share screenshots, internal emails, strategy documents, or commissions without prior consent

• Do not comment negatively on any partner, staff, or customer associated with Vessit

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5. Accountability

Failure to adhere to these guidelines may result in:

• Commission reduction

• Termination of partnership

• Legal or financial remedy, where applicable